Jan 16, 2024
January is a great time to start mapping out your podcast content calendar and in this episode I'm going to teach you how to level up your content calendar by creating content campaign cycles.
If you have 2024 goals like: getting more clients, getting more downloads, and growing your email list then this episode is for you!
Here are the six content campaign cycle examples I mention in the episode:
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Paid Offer Campaign
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3-4 weeks of Radar Content
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3-4 weeks of CTA for that specific campaign
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Freebie Campaign (time sensitive example: free challenge)
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3-4 weeks of Radar Content
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3-4 weeks of CTA for that specific campaign
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Freebie Campaign (evergreen example: lead magnet)
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4-12 weeks of Radar/Buffer content mix
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4-12 weeks of CTA for that specific lead magnet
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Discovery Call
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4-8 weeks of Buffer content
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4-8 weeks of a Discovery Call CTA
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Super Simple Protocol for getting more clients
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Do cycles of 2-4 weeks Radar content and 2-4 weeks Buffer content.
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Always use a Discovery Call CTA (record 2-4 variations of the intro/outro audio)
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Super Simple Protocol for building your email list
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Do cycles of 2-4 weeks Radar content and 2-4 weeks Buffer content.
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Use CTA for your top lead magnet (record 2-4 variations of the intro/outro audio)
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